A little less on your plate

Good news travels.
Social posts for your small business.

You run the shop. Poli takes care of the posts. Made from your website. Always with your say-so.

Free preview · No card needed · Nothing posts without you

Meet your new morning routine

A good little routine

Poli does the rounds.
You have the say-so.

Your website already has the good bits. Pollen turns them into posts, ready for a look over your morning coffee.

01 · The rounds

First, a little getting to know you.

Give Poli your website. She gathers your photographs, colours and the things worth sharing. Check the voice and the look before she gets started.

A look inside · illustrative example

What Poli knows about you

from fjordandbean.com

Small-batch coffee roastery in Fremantle. Roasts Tuesdays and Saturdays, ships nationally, runs a Saturday cupping class. Warm, nerdy about beans, allergic to hype.

Behind the roastMeet the beansBrew at homeLocal love

Voice & look — two taps, editable any time

Casual professionalNatural photoWarm & earthyLight emoji
14 photos collected from your site — real shots come first.

02 · The morning stack

Your morning stack, ready to go.

Pictures, captions and a sensible time to post. Choose Post it or Skip. Need a small change? Tell Poli what to tweak in your own words.

A look inside · illustrative example
InstagramFacebook
6 to go · 3 more coming
Illustrative coffee roastery postIllustrative post

Instagram · Thursday 9:15 am · behind the roast · photos

First crack at 196°C — that little pop is the bean letting go. Tuesday's roast is a washed Yirgacheffe, and the whole street will know about it.

#roastday #specialtycoffee #fremantle

Post itSkip
Tweak it: “warmer”, “different picture”…Tweak it

03 · The calendar

A little rhythm for your month.

Posts you choose are spaced across your calendar and sent to Facebook and Instagram on schedule. If something needs a look, you’ll see it here.

A look inside · illustrative example

September 2026

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
roast day
3
4
brew tip
5
local love
6
7
8
meet the beans
9
10
cupping class
11
new bags
12
13
14
roast day
15
16
17
brew tip
18
19
sale post
20
21
22
local love
23
24
25
behind the roast
26
27
market day
28
29
roast day
30
readyscheduledpostedneeds a lookskipped

04 · The weekly note

The numbers, without the noise.

See how many people your posts reached and which themes they liked. Your weekly note keeps it simple, so you know what’s worth sharing again.

A look inside · illustrative example

Last 7 days: 5 posts, 1,284 people reached.

Not bad for a bee.

What people liked, by theme

Behind the roast
412
Local love
296
Brew at home
187
Meet the beans
141
PostSeenReachedLikes
First crack, explained51240241
Meet the Yirgacheffe43135633
Saturday cupping class38930127

Your business, through and through

A feed that feels like you.

Your photographs, your colours, your way with words. A whole feed that belongs together.

sundaybakehouse

Follow

86

posts

4.8K

followers

312

following

Sunday Bakehouse

Sourdough bakery · Fremantle, WA

Small batches, thoughtful details, good things worth sharing.

Curated nine-post bakery feed mixing artisan bread photography with warm editorial text cards

littlefinchceramics

Follow

124

posts

7.2K

followers

312

following

Little Finch Ceramics

Ceramics studio · Castlemaine, VIC

Small batches, thoughtful details, good things worth sharing.

Curated nine-post ceramics feed mixing pottery studio photography with moss and oat editorial cards

harbouryoga

Follow

201

posts

9.1K

followers

312

following

Harbour Yoga

Yoga studio · Sydney, NSW

Small batches, thoughtful details, good things worth sharing.

Curated nine-post coastal yoga feed mixing sunrise studio photography with calm editorial cards

Illustrative feeds and sample figures. Your preview uses your own website.

Fjord & Bean

Instagram · 1h · photo

Freshly roasted coffee beans cooling beneath a small-batch roaster

Liked by northstreetcoffee and 148 others

fjord&beanThat *pop* at 196°C? That's coffee being born. Roast days Tue & Sat — come listen.

Hearthline Homes

Facebook · 2h · text post

Three things every first-home buyer asks us — and the one nobody thinks to.

Text post reading: Three things every first-home buyer asks
●8712 comments · 3 shares
LikeCommentShare

Paul's Bistrot

Facebook · 3h · photo

The patio is open, the espresso is pulling, and the light does most of the work.

A sunlit bistro patio set with two chairs and an espresso
●8712 comments · 3 shares
LikeCommentShare

Wattle & Co Florists

Instagram · 5h · text post

Text post reading: September has three Saturdays left

Liked by northstreetcoffee and 148 others

wattle&cofloristsWedding season is booking up — September has three Saturdays left.

Harbour Yoga

Instagram · 7h · photo

Yoga mats prepared in a harbour studio at sunrise

Liked by northstreetcoffee and 148 others

harbouryogaSunrise class is back. Mats out at 6:15, sun up by 6:40. First visit free.

Brightside Plumbing

Facebook · 9h · checklist

Winter burst-pipe checklist: five minutes now saves a soggy August.

Winter burst-pipe checklist with three preventative steps
●8712 comments · 3 shares
LikeCommentShare

Sunday Bakehouse

Instagram · 11h · photo

Fresh sourdough loaves cooling on wooden racks in a sunlit bakery

Liked by northstreetcoffee and 148 others

sundaybakehouseSix loaves, one warm bench, and the crackle that tells us they're ready. Sourdough lands at 7.

Cornerstone Dental

Facebook · 13h · text post

Tiny routine, long-term payoff. Here's the brushing timing your enamel will thank you for.

Dental text post explaining why brushing for two minutes matters
●8712 comments · 3 shares
LikeCommentShare

Muddy Paws Grooming

Facebook · 15h · photo

Someone knows they look good. Saturday wash-and-tidy spots just opened.

A freshly groomed golden retriever sitting in a bright grooming studio
●8712 comments · 3 shares
LikeCommentShare

Northside Books

Instagram · 17h · text post

Bookshop text post recommending five quiet reads for a loud week

Liked by northstreetcoffee and 148 others

northsidebooksWhen the week gets loud, start here. Five quiet reads chosen from the staff shelf.

Little Finch Ceramics

Instagram · 19h · photo

Handmade ceramic cups in moss green, oat and terracotta glazes

Liked by northstreetcoffee and 148 others

littlefinchceramicsFresh from the kiln: moss, oat and terracotta. Each one a little different.

Greenline Gardens

Facebook · 21h · checklist

Five minutes outside this weekend can save a lot of spring heartbreak.

Winter garden checklist with three quick seasonal jobs
●8712 comments · 3 shares
LikeCommentShare

The Pollen mix

Every post has a job.

A useful tip. A look behind the scenes. A timely invitation. Poli gives your feed a little variety, grounded in what you do.

Story

The people, place and process behind the business — the posts that make locals feel like regulars.

Real photos from your website

Education

Help your audience understand, choose or do something — the posts that get saved and shared.

Checklists & tip cards in your colours

Feature

One product or service at a time, made properly desirable. Never a catalogue dump.

Your photography, your type

Perspective

What your brand believes, said out loud. The posts people recognise you by.

Bold typographic cards

Proof

Real reviews, results and credentials that lower the risk of choosing you. Never invented.

Quote cards from real reviews

Invitation

One timely ask — book, visit, order — placed when the feed has earned it.

A clear offer with one CTA

Your photos come first

Every image is from your website or your uploads. Poli never generates fake AI photos of your work.

Your colours, your type

Cards are drawn from your actual brand palette, logo and fonts — read straight off your site.

Grounded in your business

Poli uses your website as the source. Review every draft to confirm claims, dates and details before approving it.

Room to run your business

A lighter way to keep showing up.

A small, regular routine, without adding another job to your day.

Pollen

Your social feed, handled

Monthly cost
A$79
Time to get started
2 minutes
Management required
Review and approve posts
Lock-in contract
None
Flexibility
Cancel anytime

Marketing agency

An external team on retainer

Monthly cost
A$2,000–A$8,000+
Time to get started
2–4 weeks
Management required
Meetings, feedback & approvals
Lock-in contract
Often 3–12 months
Flexibility
Notice period may apply

In-house hire

A dedicated employee

Monthly cost
A$6,500–A$10,000+
Time to get started
1–3 months
Management required
Hiring, onboarding & ongoing management
Lock-in contract
Ongoing employment
Flexibility
Notice period & employment obligations

Illustrative estimates, not quotes. Agency and employment costs vary with scope and overheads.

A fair little arrangement

See your posts first.
Decide from there.

Start with a free preview. Choose a plan when you’re ready to send your posts out into the world.

A first look

Free preview

Free

See what Poli brings back from your website.

  • Your first three finished posts
  • Your photos, colours and voice
  • No payment details needed
See your posts
One brand

A regular helping hand

The Rounds

A$79/month

For the business you put your heart into.

  • One brand · 50 posts a month
  • Facebook and Instagram
  • Scheduling and your weekly note
Start with a free preview

A few good businesses

The Hive

A$229/month

A little more room for everything you run.

  • Three brands · 250 posts a month
  • A voice and calendar for each
  • One login, one bill
Bring the lot

Prices in Australian dollars. Cancel anytime. Your drafts keep.

Before you put the kettle on

Fair questions.

Will the posts sound like AI wrote them?

Poli writes from your website, in your register — a roaster doesn't sound like a florist. You set the voice once (or don't — her first guess is usually close), and nothing goes out without your say-so. Anything that misses gets skipped, or reworked on the spot with a one-line tweak.

Where do the pictures come from?

Your website, full stop. Poli collects the photos you already have and uses only those — they're badged "from your website" in the deck. When no real photo fits, Pollen draws a branded tip card, quote card or text design instead of fabricating an image.

What happens to posts I skip?

They quietly disappear — nothing is ever published without your approval. If a draft is close but not quite, don't skip it: tell Poli what's off in plain English and she'll redo the caption or the picture straight away.

Which channels does Pollen post to?

Facebook and Instagram today, through Meta's official connection. You can choose either channel, or connect both.

Do I hand over my passwords?

No. You connect through Meta's own login screen — Pollen never sees your password, and you can disconnect from your dashboard any time.

What if I want to stop?

Cancel whenever. Nothing posts after you do, and your drafts keep — no worries.

Poli clocks on whenever you’re ready

Good things are already growing.
Let’s share them.

Give us your website. Put the kettle on.

Free to preview. Nothing posts without your say-so.